Marchetti detailed that the 2 billion euros ($2.2 billion) shared among the 32 Champions League clubs this season amounts to just 64% of the revenue earned by the competition’s commercial deals. European top-tier clubs earned 24 billion euros ($26.3 billion) last year, according to UEFA research, and just 12% of that came from its competitions. Marchetti noted that domestic TV deals are worth almost three times more than European prize money in the industry’s overall revenue.

From 2024, it guarantees each team in the competition eight games instead of six, and created 64 more matches in total in each season to sell to broadcasters. “We are working on (both) conservative and more optimistic projections in a range I would say between 4.6 billion and 4.8 billion (euros),” UEFA competitions director Giorgio Marchetti said Tuesday in a briefing.Ĭhanges to the Champions League format were finalized last year following the failed launch of a breakaway Super League by 12 storied clubs in 2021. UEFA’s confidence is based on a first wave of broadcast deals including Britain, France and the United States for the 2024-27 seasons, when the men’s competitions will add more games because of an expanded format. The Champions League currently drives global revenue of 3.6 billion euros ($3.9 billion) for UEFA club competitions for each of the three seasons from 2021 to 2024. GENEVA (AP) - UEFA expects revenue from broadcasters and sponsors to rise about 33% for its revamped club competitions in 2024, and pledged Tuesday to spread most of any surplus among lower-ranked leagues if total sales approach 5 billion euros ($5.5 billion).

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